Organizationally, many processes that have evolved to deal with scale are broken. They attempt to substitute efficiency for useful creativity and thoughtfulness. They rob us of the room to breathe and stretch… to discover and respond to new market insights. When examined in the long run, they produce only suboptimal results at best. Businesses must remain focused on what ultimately matters, which is the enduring value they bring to the marketplace and they must renew constantly to justify their continued existence. They must strive to create a legacy of innovation the world will remember. Accordingly, our philosophy reflects the fundamental, underlying truths of worthwhile innovation, the essence of which is simply this… to focus on what is important, and not waste energy on those things that will not advance the legacy of your business.
These four tenets capture the essence of that philosophy:
- Substance is more important than form. / Great substance with beautiful form is a very compelling thing.
- Quality is more important than quantity. / Quality and quantity can together deliver substantial value.
- Working smarter wins out over working harder. / Working smart and hard lets companies change the world.
- Being right is more important than being first. / Being right and being first is always a great place to be.