LEGACY INNOVATION'S METHODS & PRACTICES

DESIGNING THE ENVIRONMENT TO LEAD

Legacy Innovation Group has developed a very powerful suite of strategic innovation methods and practices that we use to enable our work with clients.   These include the GR5 Growth Strategy Playbook™, the Responsive Innovation Engine Architecture™, the Market Stream Innovation Management System™, the Future Lens BMI Framework™, the Flight Board Innovation Method™, the Emergent NPD Process™, the Experiential Workplace Framework™, and the Dynamics of Innovation Design Guide™ — amongst others.

These tools were all designed to be complimentary to one another.   Used together, they enable a broad environment for growth and innovation.   For example, our tools for defining and delivering new value – the Flight Board Innovation Method, the Future Lens BMI Framework, and the Emergent NPD Process – can all be used within the broader Corporate Innovation environment defined by the Responsive Innovation Engine Architecture, which is itself further facilitated by the Market Stream Innovation Management System.   Likewise, this Corporate Innovation environment is optimally nurtured when it is set inside an innovation culture established through the Experiential Workplace Framework and optimally facilitated when given workspaces designed according to the Dynamics of Innovation Design Guide.   Finally, all of these are most effectively leveraged when part of a well–defined innovation–driven growth strategy, as reflected in the GR5 Growth Strategy Playbook.   Used together, this comprehensive suite of tools provides a complete operational system that addresses every aspect of innovation–driven growth.

At the same time, we realize that the model of growth and innovation that best fits any one organization will be some customized adaptation of these.   Therefore, we never approach these frameworks as overly rigid, but simply as useful constructs around which to have a meaningful conversation about an organization's growth and innovation needs.

THE GR5 GROWTH STRATEGY PLAYBOOK


The foremost business challenge of the world we live in is how to grow your business in such a way that it becomes more responsive to rapidly shifting markets while also more resilient to long term external change.   This is a philosophical shift away from the norm, which tends to focus on short term growth.   Here, that is not enough, rather your business must grow in a responsive and resilient manner for the sake of the long term.

Recognizing this need, we've created the GR5 Growth Strategy Playbook (GR5 Playbook), our proprietary model for responsive and resilient business growth.   This model charts the course for the types of large–scale innovations that produce growth at a strategically significant scale while also fostering resilience for the future.   The GR5 Playbook identifies six pathways for where to hunt for growth, and four vehicles to leverage in getting there, all of which have their roots in Strategic Innovation.



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THE RESPONSIVE INNOVATION ENGINE (CORPORATE INNOVATION) ARCHITECTURE


Corporate Innovation programs must deliver real outcomes – on a number of levels.   And in order to do that – in order to ensure a constant flow of fresh new ideas for real business opportunities – they require a particularly unique mix of ‘inputs’.   Indeed, Corporate Innovation programs are singularly unique in the leadership demands they must make, the cultures they must instill, the organizational structures they must create, the roles and responsibilities they must call upon, and the processes they must employ.

To bring this to life, we've created the Responsive Innovation Engine (Corporate Innovation) Architecture (Responsive IE) — our comprehensive framework for Corporate Innovation.

Responsive IE defines twenty-one elements for a successful Corporate Innovation program.   Each of these is distinct and must be well–considered and well–designed in order to align to the organization, its strategies, its markets, and its opportunities.



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THE MARKET STREAM INNOVATION MANAGEMENT SYSTEM


Organizations with a mandate for innovation need a sustainable innovation pipeline.   This requires a robust Innovation Management system capable of producing constant streams of new business ideas.

To address this, we've created the Market Stream Innovation Management System (Market Stream IM), our proprietary system for Innovation Management.   Market Stream IM provides the tools and processes needed to establish sustainable innovation pipeline capability.   In turn, that produces a constant stream of new business ideas that lead to new opportunities around emerging market needs, renewing the connectedness between a business and its markets.

Market Stream IM is structured into six stages, the first being foundational, the next three being procedural, the last two being commercial.   Using this system, our clients are able to establish the operational and governance procedures needed to drive a funnel and pipeline of new innovation opportunities.   Because evolving an organization into an innovation–driven one takes time, and because learning to use IM effectively takes effort and a clear sense of direction, Market Stream IM provides the playbook needed to achieve sustainable success.



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THE FLIGHT BOARD INNOVATION METHOD


Companies are in constant need of new innovation concepts that are relevant to their business and where it is in relation to its markets.   But generating relevant concepts is not always easy.   It requires a solid process for deconstructing needs and reconstructing new solutions.

Recognizing this, we've created the Flight Board Innovation Method (FB/IM), our proprietary method for generating breakthrough new ideas.   FB/IM enables us to lead clients through an easy–to–understand and progressive methodology for generating relevant new business innovations.   It is structured as a six–step process focused on context, discovery, examination, synthesis, incubation, and realization.

Like an airport's flight board, this method produces insights into departures and arrivals.   In this case however, the departure we are seeking is a departure away from an existing means of delivering a result (or the absence of such a means), while the arrival we are seeking is an arrival at new means of delivering a more valued result and outcome.   This relies upon using very divergent and convergent thinking processes to arrive at these new places.



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THE FUTURE LENS BUSINESS MODEL INNOVATION FRAMEWORK


Increasingly organizations are recognizing the need to search for and develop innovative new business models that will resonate with emerging market opportunities.   These new business models produce meaningful step changes in the value being delivered.   But pursuing innovative new business models requires an intentional process for examining the many facets of a business so as to uncover new designs that can be leveraged to yield the required outcome.

For this purpose, we've created the Future Lens Business Model Innovation Framework (Future Lens), our framework for innovative new business model design.   Future Lens is defined through the domains–of–potential, which provide the framework needed to examine a business and uncover those designs that can be leveraged to produce the necessary results.

Future Lens is structured as a collection of twenty–one points–of–differentiation, with these points being clustered into the sub–domains of Target Market, Brand Delivery, Offering Space, Value Creation, Value Capture, and Customer Acquisition.   These sub–domains are further clustered into either of the two sides of the business model – Value Proposition or Value Delivery.



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THE EMERGENT NPD PROCESS


Organizations pursuing truly breakthrough products and services need a new product development (NPD) process that has been specifically designed and adapted for the development of breakthrough innovations.

Recognizing that need, we've crafted the Emergent NPD Process (E/NPD), our proprietary process for new product development, and the result of many, many years of development, testing, and refinement.

This structured, well–defined process is divided into eight distinct phases, in which each phase builds upon and integrates with the preceding phases.   Phase 1 broadly explores the market environment, while Phase 2 more narrowly explores users' needs.   Phase 3 establishes the key strategies to be used in aligning the business to the market.   Phases 4, 5, & 6 encompass the mid zone work needed to arrive at a go–to–market milestone decision.   Finally, Phases 7 & 8 encompass the executional back end work needed to develop and commercialize the new offering.

We leverage E/NPD for developing breakthrough new product and service innovations for our clients, as well as for our training in new product development.



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THE EXPERIENTIAL WORKPLACE FRAMEWORK


We believe the time has finally arrived for organizations to abandon the past 100+ years of ‘modern management’ and to instead recreate themselves in ways that truly unleash human potential.   Doing this requires a new type of thinking, and a new type of framework that lays out the mandates organizations must confront if they are to succeed at creating the sort of experiential, human workplace that truly delivers on innovation.

To this end, we've developed the Experiential Workplace Framework (XWP), our proprietary framework for both management and workplace innovation.   XWP contains powerful insights culled from years of study and observation around organizational dynamics and current workplace trends.   More importantly, XWP delivers on the challenge of truly unleashing human potential.

The framework addresses fifteen critical areas of the organization's design and operation – and lays out in clear detail how organizations can completely rethink how they operate to become open, engaging, human, and innovative enterprises.   Over time, this creates new cultures that make organizations centers of creative and engaging work, which in turn accelerates their growth for the long haul.



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THE DYNAMICS OF INNOVATION (INNOVATION SPACE) DESIGN GUIDE


The built environment into which we immerse our Innovators has a profound impact on their psychological tendency, and their practical ability, to collaborate and to innovate.   Physical spaces become catalysts for new ways of seeing and thinking.   They bring new perspectives and break open mental pathways to whole new possibilities for what could be.

In order to design such spaces – spaces that maximize the ability and tendency to innovate – one first needs a proper model of group interaction and collaboration that understands the necessity for producing creative work and innovation.

To this end, we've created the Dynamics of Innovation Design Guide (Dynannova), our proprietary model of group interaction and collaboration, born out of the need for creative innovation.   We use this as a powerful design tool in designing new innovation spaces – spaces that maximize the tendency for individuals and groups to innovate.   The resulting spaces – Dynannova Designs – contain elements that are both focused and communal, since both are needed for productive innovation work.   These spaces are often pivotal to an organization's ability to innovate effectively.



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DESIGN METHODS & THE LEGACY INNOVATION TOOLKIT


In addition to these foundational Methods and Practices, Legacy Innovation Group has numerous other tools that we use in our work with clients and for our various workshops.   Some of these are unique to Legacy Innovation Group, while others belong to the very large open domain of tools known as Design Methods.   Through years of practice, we have mastered each of these tools and know precisely which tool to use for a particular need.

Two of our more well–used tools are the Legacy Innovation Solution Space Canvas and the Legacy Innovation Business Model Canvas.   Both of these are our improvements on what is in use elsewhere.



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The methods, guides, practices, systems, architectures, frameworks, and playbooks shown here are each trademarks of Legacy Innovation Group.

Please let us know if you would like to learn more about any of these methods and practices and their uses.

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