The Breakthrough Business Innovation Model (Breakthrough BI) is Legacy Innovation Group's proprietary framework for innovative business design.
We developed this framework to enable the design of new business models that connect businesses and markets at entirely new levels. Breakthrough BI is singularly focused on this one aim.
Pursuing innovation in business design involves a process in which one closely examines the many facets of their business in order to uncover those areas that can be changed to yield new innovation. At stake are the what, where, how, and to whom offerings will be created, delivered, and monetized. The aim is to design a new business model that will yield a meaningful step change in the business, particularly in terms of market engagement and new growth.
These "facets" of the business are known as its domains–of–potential. Each such domain has to be examined in detail when searching for new business innovation opportunities. Breakthrough BI provides the framework for doing precisely that.
Breakthrough BI is structured as a collection of twenty two points–of–differentiation, with select points clustered into these broader domains. The domains are then clustered into either of the two sides of the model — Value Proposition or Value Delivery. By framing out the two key dimensions of Value Proposition ("who" and "what") and Value Delivery ("where" and "how"), we are able to illustrate how all of the domains fit together to create a broad canvas for innovation. This enables us to lead clients through a structured examination of their business in search of key new opportunities to innovate.
The most impactful innovations arise from combinations of differentiators in several of these domains, allowing a business to deliver truly differentiated value to a market. We call these BI designs. As a tool of examination, Breakthrough BI can help evaluate all of the possible designs that might be considered to deliver a particular value or experience. Points–of–differentiation can be considered in any arrangement or combination (designs) until the one best design is found to deliver the type of value required to resonate with a particular market need.
Breakthrough BI is structured into two primary halves — Value Proposition and Value Delivery. To create further definition, each of these captures a particular spectrum with anchor points at either end. Value Proposition captures the spectrum of WHO and WHAT, while Value Delivery captures the spectrum of WHERE and HOW. Centered right in between these is the question of WHY, which — in keeping with good Design Thinking practice — places the matter of customer needs and motivations front and center. This makes for a fifth anchor point, and a very distinguishing attribute of our innovation model (the only such model that inherently incorporates a Design Thinking foundation). These five anchor points reflect the five fundamental questions that any business model must answer.
Generally speaking, each side — Value Proposition and Value Delivery — will have what might be thought of as a Commercial End and a Technical End. The WHO and WHERE represent the "Commercial End" of the business model, in that they deal with monetizing value in the marketplace, while the WHAT and HOW represent the "Technical End" of the business model, in that they deal with creating value from within the organization. The Value Delivery side of the model can be further divided into Value Conception and Go–To–Market Strategy.
Within this conceptualization of the business model, we overlay twenty two distinct points–of–differentiation. These points identify those places where your business has the potential to differentiate the value it brings to market, either by executing them differently than how is done by others or from how has been done in the past (by anyone). It is these twenty two points–of–differentiation that provide the clues to unlocking new value opportunities, particularly when multiple points are designed into an entirely new business model that either breaks through existing market barriers or entirely disrupts the current working model of a particular market. In either case, point–of–differentiation meta–sets are the makings of massively impactful innovation, particularly when used to unlock nascent trends, inflections, and discontinuities.
One will also notice that the very last point–of–differentiation introduces the question of WHEN. This becomes a sixth anchor point the business model must answer, and is a question that is sometimes best left to be pondered closer to the end of the exercise. It is a question that has to be considered in light of timing around particular trends in the marketplace, and in the world at large.
The 22 points–of–differentiation are explained in greater detail below.
The Breakthrough Business Innovation Model serves as a key tool within a number of our innovation workshops and events. To learn more, please see our Workshops, Events, & Fieldwork page, or to engage us in this capacity, refer to our Discovery Practice Engagement page. The Breakthrough Business Innovation Model and the Flight Board Innovation Method (together) provide the basis for our Business Innovation training course. To learn more, please see our Business Innovation Training page, or to engage us in this capacity, refer to our Management Practice Engagement page.
Legacy Innovation Group's CEO, Anthony Mills, was a featured guest panelist at the MENA ICT Forum in Amman, Jordan in November 2016. Within the forum's theme of Digitizing the Economy, Mr. Mills participated on a panel alongside regional ...
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