We undertake five types of research to produce the insights and findings our clients need for use in a variety of decision points in their business.
We undertake research and analysis into the opportunity space around a business – to explore and uncover both currently untapped opportunities and future potential opportunities.
We undertake research and analysis into specific markets and trends so as to gain a deep, detailed understanding of a particular market of interest.
SCENARIO PLANNING & STRESS TESTING
We undertake an analysis of several possible and likely future scenarios to establish what might be the consequences of certain actions and from this recommend an optimal path forward. We also stress test specific strategies, brands, and offerings to help future–proof them for possible scenarios.