Corporate Venturing

INVESTING FOR GROWTH OUTSIDE THE BOX


The aim of Corporate Venturing is to offer established businesses the opportunity to invest in strategically relevant new business ventures being led by entrepreneurs with fresh new ideas on how to tackle a particular market. They bring with them fresh new business models that have been liberated from the trappings of older business models, which otherwise involve entrenched viewpoints, stagnant government regulations, and waning value propositions.

Investing with Corporate Venture Capital (CVC) gives the established business not only an equity stake in these new ventures, but also some level of visibility into, and influence over, them. The benefits of this can transfer back into the business in many forms, from purely financial, to the integration of key insights and capabilities, to becoming the foundation for reinventing the business entirely. As such, Corporate Venturing is a powerful form of insurance against long-term disruption — allowing the established business to become a part of what is doing the disrupting rather than a victim of the disruption. Indeed, as shown in the GR5 Growth Strategy Roadmap, it is an important strategic growth vehicle that can be used for pursuing a wide range of Value Creation strategies.

There are a number of possible approaches a business can take to Corporate Venturing, ranging widely in scope, scale, effort, and payback. We have mapped out each of these approaches with their corresponding investment process and risk / reward characteristics into a comprehensive CVC Landscape Map.

Drawing from both the CVC Landscape Map and our own executive experience in Corporate Development, we guide clients in establishing an appropriate strategy for Corporate Venturing that is best suited to their business and its long-term goals. Fundamental to this are the internal mechanisms needed to facilitate Corporate Venturing, and the processes for enabling the new ventures to launch and scale effectively.

THE ENGAGEMENT


The Corporate Venturing Engagement typically follows these steps:


  1. We begin by listening to you in order to understand the challenges you seek to address, the specific outcomes you need, and the business, market, brand, and innovation strategies you are currently pursuing.   Where any of these strategies are ill-defined, we can work with you to first develop and refine them.
  2. We next work with your product management (or equivalent) staff to undertake a formal assessment of your current portfolio.   Through detailed analysis of relevant metrics, we work toward characterizing each section of the portfolio so that together we can understand its current state of alignment, where misalignment exists leading to waste, and where gaps exist (usually in offerings, attributes, and markets) representing untapped opportunities.
  3. We finish by making specific recommendations for portfolio changes aimed at adjusting the portfolio to optimally align with your business, market, brand, and innovation strategies.   This will include a range of adjustments, including, but not limited to, new markets and offerings, market and offering rationalization, and product design and attribute changes.   Based on your current state and end goals, we create new Technology, Product, and Service Roadmaps that define how to evolve your current portfolio toward these end goals.
  4. At completion, we prepare for you a formal Portfolio Alignment Report documenting in full detail our portfolio adjustment recommendations, as well as the new Technology, Product, and/or Service Roadmaps.
  5. We then travel to your office and present these recommendations and roadmaps to your leadership team.   We can also lead workshops with any of your staff to help disseminate the recommendations and roadmaps wherever needed.
  6. As desired, we can assist you in implementing these recommendations and roadmaps, including by developing new brand strategies or by developing new product, service, customer experience, and/or business model innovations.

Learn more about engaging us for Corporate Venturing consulting.



MANAGEMENT ENGAGEMENT
 

OUR NEWS


Anthony Mills Featured At Mena ICT Forum 2016

Legacy Innovation Group's CEO, Anthony Mills, was a featured guest panelist at the MENA ICT Forum in Amman, Jordan in November 2016. Within the forum's theme of Digitizing the Economy, Mr. Mills participated on a panel alongside regional ...



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