HOW WE LEAD AND EXECUTE
For each project, we begin by establishing a clear understanding of your objectives and deliverables, as well as your constraints. Once we have done this, we create a Master Development Plan that incorporates all of the activities necessary to deliver on those objectives. Because we know which activities will add value and which will not – and thus which activities are best-suited to your project – we are able to develop the most effective plan possible. Also, since we custom tailor each project plan, you have a voice in the plan and thus in how and to what extent we leverage each activity. We ensure that the Master Development Plan is structured to stay within your budget and will fit with any complimentary organizational capabilities you wish to integrate into the process. We structure progression of the project according to a series of phases derived from the Emergent NPD Process.
Once we have agreed upon the Master Development Plan, we will initiate and lead the project from start to finish in turnkey manner. We execute the project using our Allied Partner Network, a broad network of some of the highest caliber service providers available, covering every aspect of NPD from front to back. This includes areas such as market research, branding, ideation and concepting, user experience design, human factors, industrial design, package design, technology applications, engineering, prototyping, validation, documentation, launch planning, and so on, down to final delivery. There is no area of product development that we cannot deliver and manage via our network.
Upon initiating the project, we select, enlist, and manage partners from each of these areas based on their expertise in your key markets. Because of our broad and seasoned experience in NPD leadership, we know how to assemble and lead the best team for each project, with each team being custom–matched to the particular needs of the project so as to bring the right skills to bear on the challenges at hand. We closely manage this team throughout the entirety of the project. Along the way, we orchestrate all resources, including your representatives, to establish agreement on market characterization, offering definition, and offering design, and to thereafter manage commercialization so that the final result is true to that definition. Throughout each phase of the project, we provide the leadership necessary to maintain momentum toward progressive milestones, keeping the project on track with its agreed–upon timeline.
To the extent possible, we prefer to start projects from ground zero – at their very beginning – and to take them to their logical conclusion. However we also realize that sometimes clients bring existing insights to the table that will influence how we address the project, and for this reason we remain flexible in our approach. In all cases, our objective is to help you deliver the products that enable you to lead your markets.