In–House Research Work
Our four areas of in–house insights research include:
Research into the political, economic, social, technological, environmental, and legal trends impacting various markets.
This is generally referred to as PESTEL analysis. This research can also encompass Trend Watching (observing specific trends over time), Trend Scouting (actively going out and looking for specific trends), and Trendcasting (attempting to extrapolate certain trends in an effort to forecast where they may go). All of these Futuring activities are designed to help our clients develop the Strategic Foresight they need for formulating effective forward–looking business and innovation strategies.
Secondary Market Research
Research into the current state of particular markets – who are the major players and what are their platforms, business models, primary customers, and so forth — and in what ways are all of these things changing?
Qualitative primary research in which we identify appropriate individuals or groups and then observe them in context using products or receiving services, and otherwise engage them in dialogue about their product / service experiences — before, during, and after the encounter. These observational and contextual inquiry studies are generally undertaken as field work in whatever venues are most conducive to uncovering the needed insights.
Qualitative primary research into the detailed interactions between people and products or services. This may include user-interface design studies, usability studies, ergonomics studies, and other types of human-factors studies. These studies may be undertaken as lab work or field work, depending on the situation and the artifacts involved.