We are experienced in leading clients through this process of Strategic Inquiry… of, where needed, deconstructing prevailing value models and then (re)constructing entirely new models for value delivery and experience creation. In the Learning phase, we venture out and undertake the necessary market and business inquiries. The first involves fieldwork in the marketplace, while the latter involves time spent inside your business making observations of its structures and ecosystems. In the Testing phase, we assemble our respective teams inside of "jam sessions" (informal workshops) to digest those things observed during the Learning phase and begin testing them against hypotheses to discover and understand the new insights they yield (the "a-has"). This produces substantial insight into the opportunity space before us. In the Creating phase, we further engage our teams in "hackathons" (informal workshops) to brainstorm new paradigms and business models to address the unmet needs and deficits. This results in a body of possible ideas that can be further developed into actionable business models and offerings.
Strategic Inquiry is a highly focused application of our Flight Board Innovation Method (FB/IM), in which case the Learning phase happens in the context of market and business discovery, and the Testing and Creating phases happen in the context of oblique examination. This simply means we look at the value–delivery space from multiple oblique angles (points of view) rather than from a direct point of view, since the direct point of view often blinds us to what is missing, whereas oblique points of view often open our eyes to see what is missing.
By their very nature, Strategic Inquiry engagements are very project–oriented and highly collaborative between our team and yours. As such, they can have an extended duration and do not typically involve a particular set number of days or engagement sessions, though they can be planned to be that way (however this may slightly reduce their effectiveness, as some parts of the activity rely on organic and opportunistic turns of events to produce maximum results). In each case, we will work with you to set up the Strategic Inquiry experience best suited to your needs and wants.
As needed, we can also undertake additional work to develop the resulting ideas further. This includes work in the areas of Business Model Design, Experience Design, Product Design, and Service Design.