Legacy Innovation Group
+1 844 534 2294
Home About Us Why Innovation?


We are often asked the question, why innovation?.

This is our answer.

Innovation is not an end in itself.

Innovation is above all about your business and its markets — about connecting the two at entirely new levels.

Innovation is about new opportunity and the pursuit of market leadership.   About delivering new experiences to your markets, and along the way creating a few new markets.   And in all cases, about remaining relevant to the world around you.

And for your people, it is about giving them purpose and meaning in what they do.

This is why we talk about strategic innovation  —  innovation as a tool to be leveraged to pull out in front and lead the pack… tackling big ambiguous growth challenges by redefining them into whole new worlds of opportunity.   When used with broad insights, this can tell you when to increment, when to pivot, and when to disrupt.

That is what we are about.   At Legacy Innovation Group, we not only help companies innovate (which we love to do), we are leading the way in making Discovery–Driven Innovation a truly differentiating strategic competency.

Let us work with your team to show you how.

Contact Legacy Innovation Group

Legacy Innovation Group
Grand Rapids, MI 49503

+1 844 LEGACY I
+1 844 534 2294


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Legacy Innovation Group, LLC
Grand Rapids, MI 49503 USA
+1 844 534 2294