Legacy Innovation Group - What's In Our DNA Compels Us to Innovate

OUR VISION

Our vision is to become the world's most recognized and desired partner for organizations — anywhere in the world — who are serious about using innovation purposefully to make or remake themselves, their brands, and their offerings into something worthy of attention.

We come alongside organizations as a true partner, and together we seek to change the organization, its relationships with its markets, and its impact on the world. Together, we strive to change the world. Together, we put a dent in the universe.

Everything we do, we do for this reason. And whether great or small, everything we do has meaning because of this.

This is who we are, and who we will continue to become.

OUR NAME

The name “Legacy Innovation Group” reflects our reason for existing… to help organizations create “a legacy of innovation the world will remember”.

It also reflects our commitment to changing the business world by making organizations more human, purposeful, and innovative.

We do this by helping each client challenge their status quo through our unique approach to strategic innovation. Everything we do is focused on this one aim.

OUR LOGO

Our logo — the work of internationally recognized designer Adi Garnida Kusumadinata — reflects an exercise in thoughtful design.

Our reason for existing is to help organizations create a legacy of innovation that the world will remember. Our logo captures all three of these themes… ‘legacy’, ‘innovation’, and ‘the world’.

The stylized ‘L’ reflects both the word and concept of ‘legacy’, while the fact that it completely enwraps the earth symbolizes the idea that a legacy is enduring. Next, the abrupt stop and turn that occurs at the bottom of the ‘L’ reflects the imagery of disruption, as in ‘disruptive innovation’… its course is stopped abruptly and completely altered to a new direction. Finally, the image of the earth reflects the concept of ‘the world’. Together, these elements reflect the imagery of “a legacy of innovation the world will remember” in one concise, distinctive logo.

OUR PHILOSOPHY

Organizationally, many of the processes that have evolved to deal with scale are broken. They attempt to substitute efficiency for useful imagination, creativity, and thoughtfulness. They rob us of the room to breathe and stretch… to discover and respond to new insights. When examined in the long run, they produce only suboptimal results.

Organizations must remain focused on what ultimately matters, which is the enduring value they bring to the marketplace. They must therefore constantly renew – and occasionally reinvent – themselves in order to justify their continued existence. Ultimately they must create a legacy of innovation the world will remember.

Accordingly, our philosophy reflects the fundamental, underlying truths of worthwhile innovation, the essence of which is simply this… to focus on what is important, and not waste valuable time and energy on those things that fail to advance the legacy of your organization.

These four tenets reflect the essence of that philosophy:

Substance is more important than form.
Great substance with beautiful form is a very compelling thing.
Quality is more important than quantity.
Quality and quantity together can deliver substantial value.
Working smarter wins out over working harder.
Working smart and hard lets organizations change the world.
Being right is more important than being first.
Being right and being first is always a great place to be.

OUR BELIEFS

We believe that the world remains saddled with an incredible number of unsolved problems & challenges. And as we continue to develop and use new technologies, we continue to shed new light on previously unseen problems & challenges, while simultaneously raising the bar on where solution deficiencies lie. We see these problems & challenges as opportunities waiting to be addressed by resourceful organizations who understand the idea of elevating customer experience.

We believe that the world has sufficient intelligence and resources to take on these problems & challenges, even as they are evolving. But it takes two things to do this… the willpower to pursue the new opportunities lying at the feet of these problems & challenges, and the right process for fostering innovation. This is where strategic innovation comes into play. Therefore…

We believe that strategic innovation — when properly executed — will accelerate business growth.

We believe that there is incredible beauty in bringing new value and experiences to customers, whether they be individual consumers or other businesses. We believe that this beauty is greatly enhanced when great design is applied to the result.

We hold that, with concerted effort, this ideal of innovation and beauty can be realized everywhere and that, as a result, the entire world can prosper as one.

OUR CULTURE

Our culture is one that constantly seeks to draw in knowledge, understanding, and insights of the world around us, with its constantly shifting cultural, technological, business, and geopolitical landscapes. This is a process of assimilation and deconstruction.

Our culture seeks to use these insights as a springboard for creative thinking around game–changing innovations and new business opportunities. This is a process of reconstruction — one done in the context of conceiving new ways of solving problems and meeting needs.

This way of living that calls for constant assimilation, deconstruction, and reconstruction reflects the core process of Appreciative Inquiry.

Assimilation is "learning through observation". Deconstruction is "evaluating causalities through the testing of hypotheses". Reconstruction is "the imagining of new possibilities through creation". Because we live this way each day, it becomes an ingrained part of who we are.

To this end, we extend to our culture the liberty to be what it needs to be in order to encourage and promote this process of Appreciative Inquiry. It is a naturally curious one. It is organic, human, experiential, and creative, striving always to liberate the imagination rather than stifle it. It recognizes that substance triumphs over form, and that quality is more important than quantity. It is a culture that would rather do one thing with excellence than ten things with mediocrity. It is a culture that nurtures and inherently gives birth to sustainable innovation.

OUR VALUES

There are six things that we value and take seriously. They are as follows.

Purpose — Have Purpose

We hold that organizations need to have a clear sense of purpose, that their people need to know what that purpose is, and that they need to let the world know what that purpose is. Purpose drives passion, focus, and accountability. For this reason, we have a purpose and we let the world know what it is.

Integrity — Demand Integrity

Being true to your purpose demands integrity. To us, that means, as an organization, you say what you do and you do what you say. Walking the walk carries a lot bigger punch than talking the talk.

Excellence — Pursue Excellence

It would be very hard to be serious about your purpose and not be serious about excellence. The two go hand in hand… if one is serious about their purpose, then they also tend to be serious about their pursuit of excellence. We certainly are. So, while perfection is not attainable, excellence is, and we value and embrace this pursuit. We also like working with others who value this pursuit.

Courage — Demonstrate Courage

None of the big innovations in our world would have come about had someone not had the courage to put aside the old order of things and boldly step forward into a new order of things — often a new order of their own making. We believe that all organizations must have the courage to embrace the uncertainty that lies before them so that they can continuously birth the brave new world ahead of us.

Imagination — Use Imagination

Creativity is one thing. Imagination is another thing altogether. Real inspiration — and real business growth — require imagination, even childlike imagination. Too often, as businesses grow, they lose their imagination along the way. To us, it is imperative to never lose your imagination. Facts and physics are there to inform us and give us constructs to work around, but not to constrain us. We must make them our servant, not our master, and certainly not the master of our imaginations. We believe that imagination and creativity both must be nurtured in a holistic manner, serving the whole person, and the whole organization. This means weaving opportunities for imagination into the many facets of our work and lives.

Albert Einstein said "Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand."

Dignity — Practice Dignity

We hold human dignity — and the dignity of all living things — in the highest regard. Everything we do must pass through the filter of whether or not it upholds and promotes our ideals of human dignity. We believe that human dignity derives from the spark of the Divine that is a part of everyone of us.

THE LEGACY INNOVATION DNA

WHAT COMPELS US