Our Design Practice has as its core aim helping you get from Point A to Point B with new product, service, customer-experience, brand, and business-model innovations. This involves some fairly heavy lifting.
Our approach to Design is based on what we refer to as ‘Experience Thinking’. This is an evolution of innovation practice beyond Design Thinking that is heavily focused on both the customer experience involved in using a product or receiving a service, and the employee experience involved in providing that product or service. It blends the empathy of Human Centered Design with the experientiality of CX Design and is otherwise grounded solidly in business fundamentals. And it fully supports these with the best tools of Design Thinking.
We lead the definition, design, development, and validation of innovative new products for your organization to deliver. This takes the burden off of your existing organization, which is often focused on incremental portfolio changes or starting up a new business. We bring broad expertise using our Emergent NPD Process to lead a collective of focused contributors to deliver on new product innovations.
We lead the definition, design, development, and validation of innovative new services for your organization to deliver. This takes the burden off of your existing organization, which is often focused on the day–to–day execution of your existing service model. We bring broad expertise using our Emergent NPD Process to develop new service innovations.
Good business models must be backed up with winning experiences — both outward–facing Customer Experiences, which ensure your offerings deliver the best possible experiences to your markets, and inward–facing Employee Experiences, which add the additional layer of detail to your business model needed to ensure it provides the greatest possible experience for your workers. We use our well-proven Experience Design Process to design these experiences – both Customer and Employee – ensuring the two are harmonious and compatible with each other so as to make your business model as successful as it can be.
At times your organization needs an entirely new business model – one that redefines how value and experience get created, delivered, consumed, and monetized. We apply our extensive experience in business model design – sitting atop our Future Lens BMI Framework – to design, develop, document, and validate completely new value–proposition and value–delivery models. We use these to experiment with different designs so that together with you we can converge on the one right model that will be optimal for staking the new ground you desire.
Whenever your organization must deliver a new innovation to its markets, there will always be the need for an effective strategy for getting that innovation into the market and adopted as quickly and widely as possible. Regardless of your industry or market, we have the proven GTM capabilities to craft a winning GTM strategy for you. Leveraging those capabilities, we design the GTM strategies your organization needs to successfully operationalize its new businesses, launch its new brands, and commercialize its new offerings.
At times your organization will need to define a comprehensive playbook for brand development and actuation. This is particularly true whenever it is bringing a new innovation to market, in which case it will either ‘stretch’ an existing brand to cover this new innovation, or else launch an entirely new brand for the innovation. In either case, we put our highly-regarded brand strategy skills to work on your behalf developing brand strategies and activation tactics designed to achieve successful brand penetration, and where needed, actuation of entirely new markets.
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