Legacy Innovation Group is a world leading consultancy and research & design collective focused exclusively on Innovation–Driven Growth.
We help organizations all over the world tackle their biggest and most pressing growth challenges.
And become relentless innovators.
We founded the firm on the premise that strategic innovation — when used properly — will not only accelerate business growth, but will do so in a way that makes your organization both relevant to the world today and resilient to the long term changes of tomorrow.
Strategic Innovation — or Innovation–Driven Growth — is about the ongoing discovery of emerging market needs, the proper use of new technologies and business models to address those needs, and the delivery of products, services, and experiences that in each case measurably raise the level of value being delivered — all so as to drive growth strategically and relentlessly.
The pursuit of strategic innovation demands several things, including a culture that embraces uncertainty and change, a solid innovation–driven growth strategy, a very forward–looking insights process, a commitment to ongoing agility and experimentation, and strategically managed product, service, and experience development.
The end goal of strategic innovation — beyond just driving growth — is to ensure the ongoing relevance and the long-term resilience of the organization as the world around it continues to evolve and change. This tends to produce exponential growth rather than simply linear growth. And just as importantly, it enables the organization to shape the future lying before it.
WHY INNOVATIONOur roots lie in Strategy, Design, Brand Experience, Strategic Marketing, Product Development, and Organizational Design.
Arising out of these roots, our signature approach blends a selection of very high–yield methods that connect businesses and brands with promising new opportunities. On the needs and opportunities side, we blend User Insights and Future Foresights with Design Thinking to unveil fresh new perspectives on emerging market needs. On the commercialization side, we blend technology, design, new business models, and reimagined customer experiences to deliver compelling new value that engages markets deeply with brands. And for the purpose of achieving scale, we help organizations connect with new routes to market — both organic and inorganic. We believe this unique blend of methods yields the highest return possible for any given investment in growth and innovation.
We recognize that the ongoing relevance of any organization hinges on it delivering a constant stream of great new value to its marketplace. For this reason, we work hard to help our clients deliver meaningful innovations to their markets, and to do so over the long haul. Our goal is to help organizations continuously connect insights in fresh new ways so that they develop an unquestionable reputation for innovation that carries them far and deep into the future.
To guide our work, we have developed a comprehensive and unique suite of strategic innovation methods and practices — each complete with its own body of knowledge. We've used these tools quite literally all over the world. As a result, we have the knowledge and experience your organization needs to be able to use innovation strategically to drive its journey ahead.
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